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Naming is an important aspect of beginning a business, and it’s much more than just finding a name that sounds highly entertaining and stylish or a name you like; it’s about finding one that communicates actual meaning to your clients.
Customers need an interesting brand name that they can readily recognize, remember, discuss, and promote. Creating a strong brand name is the first step in giving your company a distinct identity, simplifying your marketing, and increasing revenue.
However, coming up with the right name for your company can be tricky. Numerous businesses struggle to come up with a catchy and intriguing business name that has an available domain name and social media handles.
And after helping countless entrepreneurs navigate this tricky process, here are three simple but critical procedures that will make finding the right name easy.
Here’s How to Unlock Your Creativity and Create Remarkable Brand Names
The most important part of your organization is your brand. And while your business focuses on the products and services you offer, your brand focuses on your company’s characteristics and how you want others to interact with it.
As a result, when naming your firm, don’t overlook the importance of fully knowing your brand since it will make it simpler to pick a wonderful name that matches it.
Consider the consultant firm Accenture. For starters, it has a sophisticated, elegant, and strong tone. This works very well for one of the world’s greatest consulting organizations.
An electronic gadget, such as the iPhone or Alexa, would not have been given the same name since it does not correspond to what they do or who they are.
So make sure you thoroughly research and comprehend everything about your brand. This way, you’ll be able to easily picture your brand’s future and understand which strategies will work and which will not.
Begin your brainstorming by gathering your creative team, if you have one, as it’s time to put your brand expertise to work and start looking for names that meet your brand’s standards.
Keep in mind that there’s no need for evaluating the names you craft during the brainstorming stage. What you must do is give attention to generating exciting, unique, and catchy ideas.
Don’t be worried if you feel you’re coming up with bad names. We actually understand if you do and advise you to put them down along with your good names. Whobknows, those bad names could end up becoming diamonds in the rough when you start critically assessing them.
Here Are Some Simple Resources that Will Assist You in Optimizing Your Naming Process:
- Industry jargons
- Rhyming words
- Company name generator
- Color-related visual names
Furthermore, having people from a diverse age range on your creative team will present you with numerous perspectives on fresh and current vs. old and classic brand names.
Be sure to come up with at least 200 prospective names at the end of your brainstorming session.
This will provide you with a large number of potential brand names to start with when you begin assessing the names you’ve created.
We all expect that the name you picked as your favorite from the list is the best name for your business! However, before we can start celebrating, your name(s) must first pass a few checks.
To ensure that the name(s) you’ve chosen is acceptable and available, use the validation techniques listed below.
- Perform Customer Survey: Feedback from customers is important when it comes to selecting your brand name. The best way to gather feedback is by conducting thorough surveys that’d help you understand if customers would be drawn to your name.
- Check for a Matching Domain Name: Every firm needs to have an outstanding domain name that’ll solidify their online identity. Before taking a potential name, check to see whether it has an exact match domain name that hasn’t been claimed by someone else.
- Trademark: Almost every word we use has already been protected by trademarks in some capacity, so even though the process is time-consuming now, ensure you check trademark your name because it will save you from a lot of difficulties later on.
Brand names can help boost your company’s performance and earnings, giving you strategic strength. Choosing a brand name that links with your company’s identity is also a great way to get your core customers excited about your business.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.